Our Philosophy

What is it that makes humanity special? It is not speed or strength. Even a domestic cat can outrun the fastest human, and our closest living relative, the chimpanzee, is five times stronger than we are. Various other species can live in environments that would kill us, survive nuclear blasts or even outlive us by hundreds of years. So what is it that distinguishes us? 

Surely, it is our intelligence, our ability to reason, to learn and to communicate that sets us apart. That is what has enabled us to become the
dominant species on earth, to conquer new territories from the deepest depths of the ocean to the peak of the highest mountain, to explore space, to create great works of literature, art and music and to understand the origins of the universe and of life itself.

Yet how much time do we really devote to improving the quality of our mental functioning? How much effort do we devote to finding out what our brains are really capable of? And how much time do we devote to pushing ourselves towards those limits or even beyond them?

This is what we aim to do. Our courses and products are designed to focus on those areas of brain function that will enable people to improve their mental functioning and consequently as individuals and as groups to achieve peak mental performance and to start pushing at the limits of what they may be capable.
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To give effect to our philosophy, we have developed the Oxford Mind Principles. The aim of these is to help keep you focused on developing your mental skills and abilities and to ensure that doing so not only helps you in your own life, but enables you to make a greater contribution to the world at large. We suggest that if you really want to make a difference to your life by developing your intellectual abilities, you commit to the Oxford Mind Principles.

The Oxford Mind Principles

Recognising that the human mind is the most powerful, unique and valuable tool in the world, we ask you to commit to the following steps: -

  1. To develop your mental, intellectual and cognitive abilities to the utmost degree.
  2. To use your intellectual skills to live the fullest life that you possibly can.
  3. To constantly learn new things, explore new situations and meet new people.
  4. To use your intellectual gifts to make the most positive contribution to others that you are capable of.
  5. To take good care of your mind and brain at all times.
  6. To take a mindful and thoughtful attitude to life.
  7. To solve problems and disagreements by rational thought and discussion.
  8. To renounce the use of violence in solving problems and disagreements and to encourage others to do the same.
  9. To constantly be curious about the workings of your own and other people's minds. 
  10. To always think for yourself and never allow somebody else to think for you.
  11. Never to assume you are always right and to form your own views with humility.

In return we commit to: -

  1. Help you implement these principles and incorporate them into your life.
  2. Train you in relevant areas of mental, intellectual and cognitive development to help you live up to these principles.
  3. Provide you with a plan that will help you incorporate these principles into your life and ensure that you maintain any benefits that you make.
  4. Provide regular information and maintain regular contact with you to ensure that you maintain any gains you make.
  5. Invite you to participate in any projects that we run to develop our vision in the future.
    If you wish you can make this commitment public by completing the form below. We will announce your commitment on our twitter feed. By making a public commitment you are more likely to stick with it.